SEO Bliss

Link Popularity Through the use of RSS Feeds for One-way Link Building

The most effective link building strategies will utilize RSS Feeds to build your link popularity. RSS stands for Real Simple Syndication and is simply an easy way to mass distribute and publish material on the web. You can easily build RSS feeds into your blog that incorporate your links to blog pages.

Every time your feed is shown on another website it counts as another one-way link to your blog. You can use RSS building software to create RSS feed on your blog (RSS Builder is freeware), however many blogging platforms already have RSS feed capability built in. You just have to enable it. Once you have done this, you will be able to submit RSS feeds. Both Blogger.com and one of the most popular blogging scripts WordPress have this capability already no need for extra work.

RSS is a great way to syndicate your content all over the web. With RSS built into most of the popular blogging platforms it couldn’t be easier to build your link popularity, as each one of these links is a vote for your site. Just like elections vote count counts, the more votes and the higher the ranking of the linking sites the higher your link popularity value goes and the more traffic that comes with it.

Be Careful When Setting Your RSS or it Might Not Validate

WordPress for example also has plug-ins, which make it simple for users to add your RSS feed to their favorite RSS reader. You can find many low cost or free RSS readers and most services like My Yahoo and iGoogle along with My MSN already have this capability built in.

Services like My MSN, My Yahoo, and iGoogle have RSS readers built into them and you can simply add feeds to your homepage. You need to be careful when making your blog post titles, as services like My MSN are very picky and adhere to very strict RSS validation. What this means to you as a blog owner is be very careful of things like apostrophes and quotation marks as these don’t validate under strict RSS and your feeds will not load into My MSN.

The problem here is when you have a title that naturally seems to need an apostrophe is a common one. A title like “President Bush’s New Budget Leaves Many Disappointed” this seems like an obvious natural title for the subject but will cause your blog title to be kicked out by the validator. Instead try something like this instead “The New Budget of the Bush Administration Leaves Many Disappointed.” The difference is subtle to the reader but will avoid any potential problems with it validating.

Secrets of Using a Blog Pinging Service Effectively

Using a dependable blog pinging service makes these one-way link-building strategies even more effective. Now in no way is this a substitute for solid well written content or fast breaking news but can put your link building into overdrive. If you give your readers value then blog pinging is a simple and easy way to get the word out that your site has been updated.

Now when looking for a pining service you are going to want to look for a few basic things. These are a couple of the key things, you want to be able to ping multiple sites from one service. This can save a lot of time over going to each site individually and pinging them at their own site. It is important that the service pings all of the following RSS feed directories, RSS aggregators, and blog search engines such as Technorati from one simple to use form.

Another useful hint is to ping each service separately as they respond at different rates and we find you get a more complete ping of the different services. This really doesn’t take that much more time as your information is already in the form so it is fairly easy to work through the list. There are positives and negatives to all the different pinging services but the time saved and the added links will more than make it worth your while. One last note don’t think that if pinging once is good that doing it multiple times is better this is a sure way to get your site banned as a Spam site, so don’t do it.

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