The Only “Secret” You Need to Know about Internet Marketing
Jun 04
Too many people are constantly searching for the “Holy Grail” of Internet advertising. Instead of just getting out there and doing something every single day, they sit back and wait till they find the “Secret” to Internet marketing.
Don’t get me wrong, there are amazing marketing techniques out there that you could be using. And there are a lot of products that teach you how to market better. Always, always continue to learn and grow. When you stop learning, you’re sunk.
Top experts even disagree with each other with exactly how you should market online. However, remember there’s only one true judge, results!
You need to test everything you put into practice, otherwise, you’ll never know what works.
Every successful Internet marketer will agree upon one thing, there is only one “secret” of Internet marketing.
If you sit back and do nothing, you will get nothing!
Successful markers are always doing something. If you sit on the sidelines and read, learn and study without ever taking action, you’ll never make any money.
Start doing something…even if it doesn’t work!
You have to “practice” Internet marketing.
If you want to become a better copywriter, learn and study, but then take massive action and start testing what you’ve learned against your existing sales letters.
Something that everyone seems to forget is that even successful companies oftentimes only have a success rate of one in seven products.
Claude Hopkins, considered to be one of the fathers of direct response marketing said this in his book “Scientific Advertising”:
“There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint.”
The first website you create might not be a success, or profitable. If you’re smart, and stay in the game, in contact with the right people you will learn something from it. The next website venture may be the success that you’ve been hoping for.
The reason you may not be making money right now could be that you have the wrong product or are targeting the wrong market. If you can’t explain to me in one paragraph exactly who your targeted market is, then you aren’t ready for success on your site.
Test different products, and different markets. Test advertising in different locations. Test different ads. Only through testing and tracking can you figure out what works.
The key is to keep your testing small so that it doesn’t cost you an arm and a leg. Test one or two ezine ads. Purchase a 10,000 banner ad campaign. Start a PPC campaign.
Set aside a small budget of say $100-$500 every month just for testing.
It should be a small amount, that won’t put you out of business if the test fails.
If you can’t afford to spend any money on advertising, and start with free traffic techniques.
There’s dozens of great free techniques that you can use. However, never spend more time on them than you can afford to lose.
Time and money are essentially the same thing, as you become more successful, time is the resource that you can never replace.
The secret to Internet marketing is to “do, not just learn”.
Even if everything doesn’t go to plan, adapt and try something else.
The second secret of Internet marketing is similar to the first. It’s “Don’t give up!”
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Aug 14 at 12:25
Great article. Success never comes easy.